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CB Marketing

merchant accountIf you want to accept credit cards for your business, you will need to get a merchant account. Basically, this is a contract between you and the bank in order for you to be given a line of credit. Without it, your customers will have to pay you through other means. 

The merchant account is more important when you open an online business. This is because customers can only see your products using their web browser and if they want to order, this is the one of the means of paying for it. 

The problem with having a merchant account online is the fact that it is very expensive when you are just starting out which also includes filling up various forms and a background check. 

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emotional marketingEmotional marketing is a term thrown around in the marketing world that means basically what you think. It means that you use various words, colours and images to evoke certain emotions in the audience in all your marketing messages. There is an entire science involved in marketing that studies the effect of the colours, images and words on the page and how they affect the consumer.

Emotional marketing can greatly improve the readability of your writing and allow your readers to connect with you.

There are eight emotions that can be brought out by various words:

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search engine optimisationSearch Engine Optimisation is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process.

The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.

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Reaching A Target AudienceThe key to any successful Internet marketing campaign is reaching a target audience. Craigslist reaches a large audience but the size of this audience may not exactly translate to the advertiser being able to reach members of their target audience. There are, however, ways to help advertisers reach their target audience through Craigslist. This article will discuss how the discussion forums and the search feature can both be utilized to find the target audience. 

Find the Target Audience in Discussion Forums

The discussion forums featured on Craigslist provide an excellent opportunity for users to find their target audience. This is important because misdirected advertising that does not reach the target audience is useless. Advertising on Craigslist is free but this does not mean business owners have nothing to lose by advertising on Craigslist without doing market research first. Time, energy and other resources can all be wasted when care is not taken to reach the target audience.

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