Social Media Marketing
There are a handful of big players in the social networking world. Twitter appears to be one of the sites that continues to grow in popularity. In fact, according to research complied by Brickfish, as of October 2013 there are 231.7 million active users on Twitter worldwide and 100 million of them log in daily. So what is Twitter and why is it still growing when many of the other social sites are facing challenges?
What Is Twitter?
Put simply, Twitter is an online social networking and microblogging service that lets you send and read "tweets.” Tweets are text messages limited to 140 characters. However, within the context of any tweet you can embed links which makes it a powerful marketing tool for anyone with a blog or a website. Being able to link to other URLs means you can share value and information. You can share links from your own site as well as promote your fellow business owners to build relationships with customers, prospects, and associates.
LinkedIn is a specialty social networking site. It’s much more specialized than the others due to the audience it attracts. LinkedIn is specifically for professionals. If you’re looking for a job then it’s a must. However, business owners looking to attract prospects and connect with industry professionals can also utilize it in a productive and prosperous way.
What Is LinkedIn?
LinkedIn is the world's largest professional network with 225 million members in over 200 countries. It’s a social networking site that offers professionals a number of benefits and features. It began in concept in the living room of the owner and was launched in 2003. Ten years later it is a thriving social networking site that can be used in a number of business building ways.
Social media marketing is one of the most powerful tools business owners have access to. It allows you to connect with your audience. You can engage and build a community around your business. Business owners can also use it to learn more about their audience so they can better meet their needs.
It’s enough to make you want to jump right in, right? However, before you create a profile page and start marketing on your favorite social media site, there are a few steps to take and considerations to make.
Identify Your Purpose and Goals
Why are you using social media and what do you hope to accomplish? There are many different reasons to use social media. You may use it to sell products, to build your opt-in list, or to drive traffic to your landing page. Do you want to generate new leads or build relationships with your existing prospects and clients? Consider both long-term and short-term goals.
Social networking, we have all likely heard of it before, but not everyone knows what it means? If you were asked to define what social networking was, would you be able to give an accurate definition. Unfortunately, many individuals cannot, even though it is likely that they participate in it nearly everyday.
Social networking is defined as the grouping of individuals together into to specific groups, often like a small community or a neighborhood. Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions, if not more, of individuals who are looking to meet other internet users and develop friendships.
Today, Facebook is one of the hottest social networking websites available in the internet. Here, you will be able to keep in touch with your friends as well as your relatives and even meet new friends and build new relationships. Facebook marketing is the way to go. With all the tools and applications that Facebook has to offer, you will see that it is a lot of fun and it will definitely provide a great way for you to interact with other people with accounts on Facebook.
However, you have to consider the fact that Facebook is not only a website that you can use to connect with your friends. It is also a tool that you can use to market the products and services you offer. If you have an online business or you are an internet marketer, you will see that Facebook is the perfect place to market in the internet.
Do you love using the internet to meet and talk to new people? If so, there is a good chance that you have heard of social networking websites before. If you have not, you will want to familiarize yourself with them because they are rapidly becoming the most popular way to communicate with others online.
If you weren’t already aware, social networking websites are website that essentially act as an internet communities. While all social networking websites have their own rules and restrictions, many websites operate in a similar way, with similar goals. Their goals are to allow internet users to connect with other internet users online, often from all around the world.