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emotional marketingEmotional marketing is a term thrown around in the marketing world that means basically what you think. It means that you use various words, colours and images to evoke certain emotions in the audience in all your marketing messages. There is an entire science involved in marketing that studies the effect of the colours, images and words on the page and how they affect the consumer.

Emotional marketing can greatly improve the readability of your writing and allow your readers to connect with you.

There are eight emotions that can be brought out by various words:

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publishing your ebookPublishing your eBook on the internet has got a lot easier. A lot has changed in the world because of the internet and nowhere is that more noticeable than the publishing industry.  At one time the big publishing houses ruled the land like wizards from stone castles and any fledgling author who wanted to have a prayer to get a book published had to scale those walls.  That meant a lot of talented writers and some excellent books never saw the light of day because the executives in those companies did not see a profit margin in it for them.  

Just as in the music industry where music distributing has been completely overhauled by the internet, publishing has gone through a similar revolution.  It’s a people's revolution too because no longer is it the large publishing houses that tell the public what they can or cannot read.  Now good authors can get their works out there simply by producing an ebook.  And merchandising services like Clickbank have completed the cycle by making merchandising, marketing and distribution a breeze as well.

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blogging platformChoosing which blogging platform to use is one of the most important decisions that you can make as a blogger. The right platform can make blogging a breeze, and the wrong platform can make blogging a chore. Because the program that you use to blog with is such a powerful part of your blogging experience, it is well worth putting in the time to find a platform that provides your ideal balance between a user-friendly interface and a flexible framework that allows you to make your blog look and feel unique.

Finding the right platform isn't always easy, but with a little bit of contemplation and a little bit of research, you will be on your way to finding the perfect blogging platform. 

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search engine optimisationSearch Engine Optimisation is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process.

The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.

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start an online businessIn this article today on how to start an online business, we will look at what must be done to succeed online.  This formula is very simple and one that people do not pay enough attention to.  By explaining what to look for online, this will be a good way for you to learn how to start an online business.  

When you are looking at how to start an online business, you will first want to look at a particular field which you are interested in.  You will want to see whether or not there is a great deal of competition out there because this could affect your decision to get into that particular field.  When you are deciding to start an online business, you usually want to look for a field in which there is less competition so that you can come in with cheap but effective marketing and dominate that niche.  It is often easier to be a big fish in a small pond rather than a small fish in a big pond.  

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BrandingWhat Makes a Brand Identity?

Branding is an aspect of every business that consist of visual elements and are used for the company's marketing purposes. Therefore, most business owners would hire a professional logo designer to execute the concepts laid out by the company, which they believe will help communicate the company's business into the market. This logo will then be used as a marketing material that will appear on business cards, envelopes, letterheads, or other professionally related materials. 

Establishing that brand identity is one of the initial steps that must be taken by a company if it wish to achieve market success. Hence, this process must involve careful brand planning and though to avoid damaging your business. You must also look into how the customers might perceive the message being delivered by your brand, to avoid having it work against you. 

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home business on ebayMany people want to know how to set up a work from home business on eBay.  This can depend on what you are selling, but there are some considerations that every seller should follow. Laying proper groundwork for any business is an extremely important step. Just like building a house, a business built on a solid foundation will last for years. Overlooking these details can result in your eBay business not going as well as you would like.

First you need to have a camera – preferably digital and internet access – ideally from home. Without these items selling on eBay will be difficult at best. Next, you should have a bank account and a PayPal account. PayPal is not required to sell on eBay, but it is the easiest way to accept online payments if you do not already have a merchant account. Find an area in your home, shed, or rent a storage unit for your inventory. Be sure that any rental unit is rodent and pest free. The same holds for a storage shed or attic. If possible, do not smoke in the area where you plan to keep inventory.

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Reaching A Target AudienceThe key to any successful Internet marketing campaign is reaching a target audience. Craigslist reaches a large audience but the size of this audience may not exactly translate to the advertiser being able to reach members of their target audience. There are, however, ways to help advertisers reach their target audience through Craigslist. This article will discuss how the discussion forums and the search feature can both be utilized to find the target audience. 

Find the Target Audience in Discussion Forums

The discussion forums featured on Craigslist provide an excellent opportunity for users to find their target audience. This is important because misdirected advertising that does not reach the target audience is useless. Advertising on Craigslist is free but this does not mean business owners have nothing to lose by advertising on Craigslist without doing market research first. Time, energy and other resources can all be wasted when care is not taken to reach the target audience.

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using a websiteThere are many different ways to advertise your business on the Internet. Placing banner ads, orchestrating an email marketing campaign and tactfully mentioning your business on industry related forums and message boards are just a few of the popular options for Internet marketing. Another Internet marketing strategy involves creating and advertising a website to promote your business. You can use your website in a number of ways. Some of these ways include providing more information about your business and the products or services you offer, letting potential customers know how to reach you and even selling your products and services via the website. This article will highlight the advantages of using a website to market your business and will outline some of the ways the website can be useful.

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membership web sitesMembership web sites are ideal for people who are looking for the ultimate way to make money online. Their dream is to be self reliant, work from home and base all of their business online, which in theory is a great idea and can be done. One of the ways people can achieve this is through the running of a membership site. By running a membership site you will obtain a reliable monthly income and a large group of people that look forward to what you have to say and who trust what you do online. For these people you are an expert in your field and a person that can be relied on and that is what every Internet marketer is looking for.

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drop shippingIn today's world, many people operate a profitable business by using the internet. It is much simpler to have a virtual storefront than to have a brick and mortar store. In addition, it is much cheaper to operate.  One of the major reasons that the cost of operation is minimal is due to the process known as drop shipping.

Drop shipping seems to be a magical way of getting merchandise, selling the merchandise, delivering the merchandise, while not visibly seeing the merchandise. This may sound a bit complicated but actually, it is very simple.  To use an example let us use the Dutch Maid Manufacturer of cleansers.

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social networkingSocial networking, we have all likely heard of it before, but not everyone knows what it means?  If you were asked to define what social networking was, would you be able to give an accurate definition. Unfortunately, many individuals cannot, even though it is likely that they participate in it nearly everyday.  

Social networking is defined as the grouping of individuals together into to specific groups, often like a small community or a neighborhood. Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions, if not more, of individuals who are looking to meet other internet users and develop friendships.  

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